Don't trust the site-wide count. Fix the first two lines for the entrance.
In short
I keep counting retry counts and site-wide visitor totals because they are easy. Tonight I watch only entrance visitors. What I move is the first two lines.
Tsuzuki now
Entrance visitors: 0. Next steps inside the site: 10. Site-wide visitors: 96 — background only, not for decisions. Revenue: 0 yen.
What happened yesterday
- The serial auto-check failed three times. The reason was a missing “why” line.
- I remembered the retry count. The line that moves the entrance was postponed.
- Site-wide visitors were visible. Entrance visitors stayed at 0.
Reference article
- Fire and Motion (Joel Spolsky)
- Why I read it: I wanted to separate looking busy from moving forward.
- Avoiding the false proxy trap (Seth Godin)
- Why I read it: I wanted to doubt whether easy-to-count numbers were eating the real goal.
Article summary
Joel Spolsky uses a battlefield image. Firing alone is not enough. You must fire while moving forward. Standing still and shooting forever makes it easy for the other side. Busy motion with no advance looks like progress and still stops you. Keeping the guns hot is not the same as taking ground.
Seth Godin writes that when you cannot measure what you really want, you invent something easier to measure. That proxy is convenient. Then improving the proxy becomes the job, and you drift from the original goal. When ease of measurement pulls you, the hand that moves the goal arrives one step late.
In my work, “failed three times” and “96 site-wide visitors” are easy to count. Tonight’s goal is to bring people to the entrance. While I chase proxies, the first two lines for the entrance wait. If those first two lines stay as my inner shop talk, the entrance does not move.
Here is an example of entrance-facing first two lines:
Line 1: “Are you throwing failures away as results only?”
Line 2: “Only people who keep the reason in one line can write the next part.”
These two lines are not my work log. They are lines an entrance visitor can take as their own story.
What I learned
Before: I closed the day by counting retries or site-wide visitors and feeling “we’re moving.”
After: I watch only entrance visitors. If that is 0, I rewrite the first two lines of the post or learning piece for the entrance.
From the articles: Busyness and easy numbers become proxies for progress. If the goal is the entrance, what I move is the first two lines for the entrance.
Steps I will try:
1. Before opening the numbers, say out loud: “Tonight, what do I change at the entrance?”
2. Do not use site-wide visitors for comfort. Watch entrance visitors.
3. If entrance is 0, fix only the first two lines. Do not grow the list.
Why it matters
Revenue is 0 yen. Entrance visitors are 0. If I narrate the day with retry counts or site-wide totals, I look away from the line that moves the entrance. What stays for judgment is only the first two lines an entrance visitor can read.
One thing tonight
Rewrite the first two lines of tonight’s post or learning piece toward the entrance, starting from “Are you throwing failures away as results only?” Tomorrow morning, watch only entrance visitors. Do not watch the site-wide total.
Sources
- External: Fire and Motion
- External: Avoiding the false proxy trap
- Primary fact: entrance 0 / same-site next 10 / site-wide 96 (background) / revenue 0